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entrepreneurial advice from founders Archive - TransSwipe - Merchant Services and Credit Card Processing

TransSwipe - Merchant Services and Credit Card Processing

Archive for the ‘entrepreneurial advice from founders’ Category

Founder Spotlight: Basha Rubin of Priori Legal


At Dwolla, we always appreciate hearing and sharing the perspective of other entrepreneurs. Recently, we chatted with Basha Rubin, founder and CEO of Priori Legal, an online marketplace connecting small businesses with top-tier lawyers at below-market rates. In this Q&A, Basha shared insights on the importance of laying legal groundwork early, as well as her own perspective on life in the startup scene.

“I think it’s important for small businesses and freelancers to realize that lawyers can be a lynchpin in whether a business survives or not. You need to find a lawyer that you click with, so they can help your business thrive.”

-Basha Rubin

Can you begin by describing the mission of Priori Legal?

Priori Legal is a curated marketplace connecting startups and small businesses with high-quality lawyers at below-market and when possible, fixed rates. We do everything we can to make the process of finding, hiring and working with a lawyer as transparent and efficient as possible so our clients can focus on other tasks.

What sets us apart is the quality of lawyers in our network. Priori accepts only 20% of lawyers who apply; we want to make sure we have the top players in the field. From there, Priori does some of the legwork for you—we negotiate a 25% discount for our clients and make conference call scheduling easy. We’ve also built robust billing and invoicing tools, so working with a lawyer is as easy and pleasant as it can be.

Priori has recently expanded to California, now serving two states’ legal needs. As the founder, how has your role shifted?

I’m having so much fun running Priori, especially as the team is growing. I’ve really been thinking about my role a lot these days. A year ago, as the founder, my time was spent on everything short of being a developer. I ran our business development, social media, marketing, the list goes on… Now we have a team of ten, and I can focus on the bigger picture tasks and the company’s vision.

Running a startup, I’m constantly figuring out how my role changes as we grow.

Thinking back to the early days, can you discuss the biggest challenges you faced when first starting Priori?

I think my biggest challenge has been overcoming the fact that I’m a perfectionist.

I have always been a perfectionist. At one point, the idea of a typo horrified me to my core. (Ok, ok, not at one point, still a little true) I was trained as a lawyer, and some of the habits I developed were hard to shake when starting out as an entrepreneur. I had to realize that it’s not about perfecting every detail. You can spend years smoothing over every aspect of a product, and it could still completely fail.

Despite my insistence upon making everything ironclad, I realized sometimes you just need to put yourself out there.

Shifting the focus, how do you help your clients understand their biggest legal challenges?

To get our clients to understand their legal challenges, we do a lot of content marketing. It’s one of our most successful customer acquisition channels, lots of education and writing about the legal needs of small businesses.

We also have a very low barrier process to get our clients on the phone with lawyers. Our aim is to make their experience as seamless as possible.

What is the #1 piece of legal advice you would give to freelancers or businesses just starting out?

Talk to a lawyer early. Businesses are really anxious about working with lawyers because they are afraid that the costs will add up. If you work with a lawyer to draft a contract or protect your intellectual property upfront, you’ll ultimately be able to keep your legal costs down.

As a small company, be transparent about your budget, so your lawyer understands your parameters.

And, likewise, what’s the #1 worst piece of advice freelancers often receive?

We realized that a lot of freelancers found their contract online and then edited it or repurposed a friend’s contract. In many cases, these contracts don’t actually protect what freelancers think they do or want them to.

My advice to freelancers, make sure you have a good contract. One that is tailored towards YOU.

Turning over to finance, how have you been successful in managing the finances of your startup?

Keep the operation as lean as possible; keep costs down. And, viewing everything in one central location helps, too. For example, for our HR needs, we are about to transition to JustWorks, which allows us to consolidate those processes and see everything in one place.

Get your SMB Finances on Track with these five questions

Founders You Should Get To Know

The tech scene is hot, and there’s no shortage of advice for entrepreneurs out there. While it’s easy to find input, it can be harder to parse down what’s worth taking to heart in your own venture. Here, we’ve narrowed the field and pulled together a few of founders you should be tuning in to in this noisy world.

Naval Ravikant

Naval Ravikant

Ravikant is the founder and CEO of AngelList, and the founder of Epinions, Vast, and Genoa Corp. He is also an investor in several startups, including Twitter, Uber, and Yammer. 

Why listen? Ravikant has his hand in every facet of startup life. He has founded, invested, advised, and writes frequently. The valuable insights from these various roles allow for a well-rounded perspective into a range of topics. To keep up with him, check out Ravikant’s blog or follow him on Twitter at @naval, both chock full of great information.

Gary Vaynerchuk

Gary Vaynerchuk

Gary is the co-founder and CEO of social media and brand consulting agency, Vayner Media. He is a leader in the video blogging industry, as well as an investor.

Why listen? Vaynerchuk provides an expert’s perspective on social media and branding. The advice he shares comes with a creative, energy infused spin. Bonus: Vaynerchuk’s blog is littered with videos, great for those of you audio visual learners.

Danielle Morrill

Danielle Morrill

Danielle is the current cofounder of Mattermark, a data platform for venture capital companies to quantify signals of growing and potentially lucrative startups, and former cofounder of Referly, a startup based on incentivizing social networks. Before Referly, she worked at Pelago and joined Twilio as their first employee. 

Why listen? Morrill has a wide scope of experience that adds to the value in what she shares. With a background in the marketing industry as well as the startup world, she provides straightforward and applicable advice. Beyond that, Morrill’s blog is standout, with topics that range from advice on how to drive traffic to your site to considering revenue versus value.

David Morin

David Morin

David is an entrepreneur, investor, and co-founder and CEO of the social network, Path. He also serves on the board of directors for Eventbrite and various non-profits.

Why listen? Morin’s small town roots and unique background (he was once ranked as one of the top downhill ski racers in the United States) make for insight unlike many others. He shares what he finds interesting in the startup world as well as life in general, blending the two in a way that provides a grounding perspective that is sometimes lost today.

Wade Foster

Wade Foster

Wade is the co-founder of Zapier, a data integration application. He can also be found working as an entrepreneurial advisor for the Small Biz Club.

Why listen? Foster takes his experiences and dives into a variety of problems in startup and entrepreneurial life to offer guidance and advice. Not only does Foster make the most of his blog, but he is featured on a variety of online publications. What sets him apart further is his obvious excitement to help others grow.

Alexa Von Tobel

alexa von tobel


Alexa is the founder and CEO of Learnvest, a personal finance website. She’s also a New York Times best-selling author for her book, Financially Fearless

Why listen? Von Tobel’s career is based on advising; touring the country as an inspirational speaker and to offer in-person financial bootcamps. Her book and blog posts have spurned national appreciation. Von Tobel’s experience as an entrepreneur combined with her expertise in the financial sector makes for a stealthy combination that is definitely worth listening to.

Jennifer Pahlka

Jennifer Pahlka

Jennifer is the founder and executive director of Code for America. She has also recently served as the U.S. Deputy CTO in the White House Office of Science and Technology Policy.

Why listen? Pahlka’s passion is apparent—be it in her public speaking, posts, and even tweets. She is widely known for her TED talk, Coding for a Better Government. As the executive director of Code for America, she not only talks the talk, but walks the walk. Pahlka uses her voice striving to build a better society, guiding others to help in that effort.

©2018 TransSwipe


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